about
we want to make clean and effective hydration the new standard.
Hi! We’re LUCO: Quinn, Jack, and Roan.
We started LUCO as high school friends with a simple goal: better hydration. It began with the idea of selling electrolytes at local popup stands, inspired by our childhood lemonade stands. That idea eventually grew into a full-fledged brand dedicated to clean, effective hydration. We’re not a faceless corporation; we’re three friends who genuinely care about your hydration and health.
At LUCO, you’ll find a team that’s committed to clean, effective hydration — and always puts your well-being first.
why we started LUCO
We created LUCO because we believed hydration could be better. We were tired of the sugar-loaded and junk-filled hydration products crowding the market. So, we made our own: hydration that’s clean, simple, and effective.
We believe everyone – including you reading this right now – deserves clean and honest hydration. That’s exactly what you’ll get with LUCO.
our three beliefs
-
clean hydration
Hydration means drinking something that hydrates you, not drinking sugar water. In today's world, so many companies have practically turned their hydration products into soda pops with the amount of sugar and junk they throw in it. We focus on only putting ingredients in our product that will hydrate you or naturally enhance the taste.
-
guiding consumers
We’re here to make hydration simple, honest, and effective. We believe that education builds trust and trust builds lifelong relationships. That’s why we aim to guide you through your hydration journey. Whether you’re new to electrolytes or an experienced hydrater, we’ll help you make informed choices based on your needs. Rather than thinking of us as another company, think of us as the friend who cares for you and wants you to feel your best.
-
driven with purpose
Every ingredient in LUCO has a purpose. Thoughtfully chosen and precisely dosed, each one is there to deliver real results. We don’t add anything we wouldn’t use ourselves. From our precise electrolyte ratios to our natural flavoring, everything is chosen to reach the goal of optimal and clean hydration.